![]() Pioneer of Keratin and the Triamine Complex in hair care.Over 40 years of experience in the industry. ![]() A range of products compatible with many hair types and ages.Salon-quality products recognized widely and endorsed by celebrity stylists.This Joico shampoo review will now take a look at the initial pros and cons of the brand. Need more? The brand is also dedicated to green initiatives by partnering with EPA Green Power, an organization dedicated to creating sustainable energy solutions, and setting goals to reduce its carbon footprint by 2030 by 75% with sustainable packaging options. Color Balance Collection: Pigmented shampoos, conditioners, and treatments, each formulated for certain hair colors, to strengthen and repair hair after coloring.Joico Color Intensity Collection: 35 intensely concentrated colors that do not require developers to last.LoveFest Collection: A line of neon and bright colored semi-permanent colors that last through 20+ shampoos.To prove it, the brand has released various collections of colors and treatments for its users including their: The company has also made notable scientific contributions to the hair care industry, as they were pioneers in the use of Keratin Protein, and have made immense contributions to the industry with the Triamine Complex®.Īmong these notable accomplishments, the brand has never lost its core values of designing products that “return hair to its strongest, shiniest, healthiest state with each and every use.” Currently, the brand is headquartered in the buzzing Culver City, California where their team of professionals works to curate new products for every hair type, color, and issue. They’ve stuck to their American roots to this day, with all products made locally. Joico has been in business for over 40 years now, founded by Steve Stefano, a successful hairstylist from Southern California.
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